Now, nearly everything we do is in the cloud. From the data on our servers to the data on our smartphones, tablets, smartwatches, and other day-to-day gadgets, the cloud holds anything and everything so that our machines doesn’t have to. Cloud CRM or customer relationship management has created a lot of interest in today’s business world.
What is a cloud-based CRM?
Cloud-based CRM is a CRM software hosted on the cloud. It can be accessed from any device, allowing users access to the same information at the same time. By offering instant access to real-time insights, you can automate critical processes such as qualifying leads, close sales deals, and ensure better customer service for higher customer retention rates.
Benefits of a cloud-based CRM
Easy installation
A deep-rooted fear with most organizations is that CRM installation is a long and complex process, but that is no longer true when it comes to cloud-based CRM. A modern cloud-based CRM can be up and running in no time at all. All you really need is a connexion to the internet. Once you sign in online, you can start using the software immediately and make the most of its capabilities. You don’t have to set up hardware, pay for server and software maintenance, have an IT 24×7 on-site, or worry about complex installations, data migration, or even upgrades – all of this is taken care of by your cloud-based service provider.
Anywhere/anytime access
Cloud CRM also benefits from seamless access. It will allow you to access the system from anywhere at any time as long as there is an internet connexion. You can log in to make urgent sales-related calls or to modify some of the proposals at any time. Otherwise, it would be a problem if you weren’t in the office. Cloud CRM makes this possible. You and the entire team have access to a centralized database at all times and this is very important for modern businesses.
Easy to Use
Cloud CRM usage is as easy as it can be. You just need to purchase the software package at a monthly rate, and then log in with the access details that are provided to you. The only thing you need to ensure is a steady internet connection. System maintenance is not a problem because it will be provided by the cloud-based CRM provider along with other online services.
Cost-effectiveness
The most significant investment in traditional CRM systems was upfront capital expenditure, but no longer. Like other cloud solutions, cloud-based CRMs work on a pay-as-you-go subscription model. With the minimal upfront investment, cloud-based CRMs reduce risk opportunities and enable smaller organizations to achieve economies of scale earlier. As small businesses are unlikely to allocate large sums of money to the enterprise system, these smaller, regular installments help them to leverage the many capabilities that are available while improving their bottom line.
Secure
Many companies worry about security issues when they think about cloud CRM. However, a company providing cloud operations is aware of these concerns and takes security issues very seriously as a result. This is why they have a high level of safety that is usually much higher than that provided by the average company. They know they are responsible for protecting your information and maintaining confidentiality. Usually, you will find offers for advanced back-up policies or data recovery plans as well.
Easy operation
If your CRM system crashes, you may be worried about the financial loss associated with it. This rarely happens, however, if ever, with CRM in the cloud. The cloud will always be backed up so that a single server has a lot of replicas. The system will not be disrupted because an immediate replacement will occur in the event of a failure. Cloud-based CRM is typically 99 percent operational.
Flexible
With different organizations having different CRM needs, a cloud-based CRM solution can be tailored to your needs. While small enterprises can start with minimal features that can help them with their current work, they can add more capacity, new features, and advanced modules as they grow. Cloud-based CRMs can be updated immediately to meet new needs. In addition, by offering 24×7 access to the system, a cloud-based CRM gives employees the flexibility and freedom to do what they need to do when they need to do so.
Simple integration
Traditional, stand-alone products often fail to deliver the flexibility and integration required by most teams. This is especially true in a small business environment where the exchange of information between available technologies is of paramount importance. Cloud-based CRM can be easily integrated with other applications and software, such as e-mail clients and productivity tools, enabling you to perform tasks seamlessly and achieve end-to-end visibility across the entire sales process.
Here you have it-these are some of the persuasive factors that we think cloud-based CRM might be suitable for Real Estate companies. Look for a CRM platform to help the company expand in terms of both sales and market share.
Confused about which CRM is best suited to your business? Try Proprt, the latest user-friendly CRM solution. You can contact us to know more details about the solution.